Culture forms an integral part of all of our lives and can be both enriching and challenging. Yet it is often extremely elusive, with many different interpretations. Here we explain some key features that are particularly important for us as we live and work in diverse communities and engage in international projects or business.
Early in my career I came face to face with the risks to project success that can occur when mutual understanding is assumed rather than actively managed. Thirty years later, lessons weren’t learned and similar organisations were repeating the same mistakes.